The Design Process

The first step of this design process was to visit the local business of my choosing: my cousin’s record store. During this visit, I photographed merchandise throughout the store that I thought would be useful in my design in some capacity. These images were edited in Lightroom and converted to black and white to keep with the project’s requirements.

The slogan of this piece - “All Things Music” comes directly from the business’s about page on social media, as I thought it was a great way to sum up the fact that they were more than just a record store. I wanted to keep this slogan a main focus point for the viewer as I thought it was something that was attention-grabbing and also gave the viewer a quick notice about what it was they were about to read.

The design itself was focused heavily on equal balance between each side of the flyer. I wanted it to be relatively simple, that way the viewer could focus on the information at hand rather than be overwhelmed by a menagerie of photos from around the store.